datA · WISDOM · ACTION

Data by itself is often not enough.  Data with context and structure, however, becomes valuable information - it gives you wisdom and insight.  

Without knowing which questions you need to answer, an ocean of data can leave you none the wiser.  

Calculated Outcomes is a consultancy that works with customer-facing organisations to understand better their key customers and locations.  In so doing, our clients are able to deepen their relationship with those customers and communities that already know them and to grow their business by reaching out to those people and places that don't. 

Our projects generally revolve around the following demographic and economic questions:

• Market size - in dollar terms
• Market share - by catchment
• Market opportunity - areas of unmet demand
• Market analytics - what are the drivers of demand
• Market planning - which are the optimal locations

Calculated Outcomes uses a variety of public and proprietary sources to enrich the vast array of data that clients already have.  In this way, we work with clients to turn Data into Wisdom and that Wisdom into Action.

There are three key areas that set Calculate Outcomes apart:

1.  SPATIAL COMPONENT TO OUR ANALYSIS

• Where your customers live is one of the most important pieces of context to your data, but one that is often overlooked.  Knowing the neighbourhood in which your best customers live can enrich your data significantly.
• Where customers choose to live reflects a lot of the issues that are important to them.  People congregate near to others who share their broad outlook on living.

• The more you know about your customers, the better you will be able to serve them. Knowing where they live - not just the postcode or even the suburb but the actual address, adds meaningful context to your data and allows you to target your customers and tailor your offer more effectively. 

• Just as importantly, you will then have the ability to find more people just like them.

2.  DETAILED KNOWLEDGE OF CONSUMER EXPENDITURE AND BEHAVIOUR

• One of the other pieces of contextual information that is vital in the process of understanding your data is consumer expenditure.
• Calculated Outcomes produces a bespoke dataset on the potential consumer expenditure for over 130 spending categories for every neighbourhood in Australia.
• As we mention below, calculating your share of your customer's allocated spending for your product/service is absolutely vital in determining your 'best' customers.
• Calculated Outcomes also produces a measure of Daytime Population for every neighbourhood in the country.
• This dataset measures not just who lives and works in an area, but estimates the number of people who visit.  
• Daytime Population is an important part of understanding the strength of your locations and the attractiveness of potential sites.

3.  OVER 14 YEARS OF EXPERIENCE

• To see a partial list of the clients we have worked with, please click here to go the Our Principal page.
• To get a better understanding of the project on which we have worked, please click here to go the Case Studies section.

From this informed position of having transformed data into wisdom, it becomes clear which targeted actions will implement most effectively your desired strategy.  The outcome of these activities is a process of continuous improvement which in turn leads to sustainable growth.

To read more about our work in the Data >> Wisdom >> Action continuum and how we have helped out clients, please click here to go to Case Studies

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