what we do
Calculated Outcomes works with retailers, other consumer-oriented organisations and property owners to help them answer:
Who are your 'best' customers? Why?
Which are your 'best' locations?' Why?
More importantly, 'Where can you find more of both of them?'
Consumer Spending and Data
In order to be useful, Big Data needs context and structure. Just as importantly, to be able to mine the data properly, you need to be able to ask the right questions. To calculate the best outcomes, we have compiled a comprehensive dataset of over 130 items of consumer expenditure down to the neighbourhood level. Together with a measure of daytime population, we have the tools to help you plot the best actions.